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Design Dynamics is now digital print ready.
Now, in addition to our regular photographic (half-tone and full four-color) capabilities, we are capable of producing short-run, affordable, digitally produced full-color poster elements.
Below are some examples that we have already printed for a few of our clients. These three different 8-sheet examples demonstrate the versatility of design and sales use from a full poster to a full single panel to only a segment of a panel with the woman on the motorcycle. We received a native CorelDraw 6 file for the 100% digital example and scanned in the images seen in the other two examples from photographs provided by the clients. This can also work from digital camera files.
with digital photo
copy with digital photo
This is a new and exciting selling feature for every account executive to now go into their clients and discuss using our new techniques to personalize their posters at an affordable cost. Whether it's a car lot owner, restaurateur, or the owner/manager of any business, we can now put them, or any subject or product that they want, on any segment of any poster order in full color and still do the rest of the copy or background in spot color to make an excitingly affordable poster. This new wedding of the technology of digital printing and spot color printing should excite every designer, AE, sales manager, and GM in the industry because it equates to new and increased sales!
We've been working on this technology and testing ink and substrates for a long time. Finally, it is now an exciting production reality. Our combination of Digital and Spot Color should be the sales dream of every AE in the business. Lamar GM's Dan Carney and Bob Fessler and Design Dynamics President, John Provich talked about this possibility in January of 1999 and we have now perfected it at Design Dynamics.
Additionally, our turn-around capability has been sped up dramatically because of our pre-press breakthroughs. We have all but eliminated our opaque projector enlargement department by implementing high speed plotters to go right from computer to our enlarged masters, then straight into our stencil department and into print at an astounding speed. Print time is still print time, but we can get every order into print faster than any other company in the outdoor industry.
In the area of color, we have just added genuine metallic gold to our in-house manufactured printing ink line. Previously, a "true" gold was not possible for outdoor because the gold colored pigment came from iron filings that would actually rust outdoors. Now we have overcome that problem with new pigments and can offer a real metallic gold, to go along with our metallic copper and silver inks.
Beginning with the year 2000, and into the new millennium, we expect this to be the most exciting time that we've ever encountered at Design Dynamics and Pittsburgh Poster. It's both ironic and amazing that we have developed all of these major technological breakthroughs right at the turn of the century.
In 1972, as a couple of kids, Linda and John Provich co-founded Design Dynamics. They have continued to expand the company bit by bit because of their many friends in the outdoor industry. Their technology has always been unique and of their own making because they use imagination and continue to look forward into the future of outdoor billboard posters and printing.
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